Bundaberg Rum Distillery

Client: DIAGEO
Brand: Bundaberg Rum Distillery

Brief
To Transform the Bundaberg Rum Distillery retail store into a world-class experience. 
 
Strategy
Create a seamless and integrated omni-channel experience right across the path to purchase that drives greater brand engagement and brand conversion at the key moments of truth.   

Web - Mobile - Tablet - Content - Instore - Social
Website
Redesigned the Bundaberg Rum Distillery website to showcase all the brilliant activities and events found at the distillery.
Was created a hashtag #homeofbundy to the visitors share the experience on Instagram, Twitter and Facebook.
Was created a profiling tool on a number of iPad stations to allow shoppers to interact with the experience and answer some simple taste related questions to discover the perfect rum for themselves. 
Across large screens throughout the retail store ‘drinkspiration’ videos inspired shoppers on the different cocktails that could be made.
A flavour wall and table helped navigate shoppers to a product that best suited their personal taste preferences. 
Each product was paired with a flavour profile and suggested food pairing to help short-cut the decision making process.  
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