Complete your eat with a drink

Client: Coca-Cola
Campaign: Complete your eat with a drink

Challenge
Create an always on Meals & Beverage platform within the indies group that will drive new adjacencies for Coca-Cola System products.

Insight
Only 25% of food and snacking occasions in Australia are currently enjoyed with an NARTD.

Idea
Encourage shoppers to ‘Complete their eatwith a drink’. We gave shoppers the inspiration to add a drink to their meal and made it easyfor them by ranging food and beverages together for their grab and go mission.

Change
The initial trial secured incremental ranging for Coca-Cola products in Romeo’s and Drakes stores and there has been interest from the largest independent customers to run this campaign in 2017.

Concept scamps
Photo shooting
Final images with Karma Coca-Cola treatment
Key visuals
Examples of BTL inside the store
Gondola end
Magazine
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