Just in case
Client: Jack Daniel's
Idea: With Jack Daniel's Fire, things can get hot quickly, so be prepared to handle the situation. Don't get too hot to handle was a campaign to promote the JD Fire but also to alert about the abusive consumption of alcohol.
As an Art Director and Graphic Designer, I created the concepts for an offline/online campaign. Three key visuals were created to be the base of an integrated campaign: posters, radio ads, social videos, digital OOH, web banners and TV ads.
Art Director: Fabio Lima
Graphic Designer: Fabio Lima
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