Lost in Translation
Client: Royal Australian Navy
Artificial Intelligence is estimated to replace up to 7 million Australian jobs by 2035.
So, when the Navy needed to recruit Cryptologic Linguists, whose primary role is to translate languages, we convinced people that this role was safe from being taken over by machines.
And this is how we did it...
So, when the Navy needed to recruit Cryptologic Linguists, whose primary role is to translate languages, we convinced people that this role was safe from being taken over by machines.
And this is how we did it...
Creatives: Kieran Moroney and Shane Geffen
Graphic/Digital Designer: Fabio Lima
Graphic/Digital Designer: Fabio Lima
AWARDS:
1x Shortlist - Cannes Festival of Creativity
1x Wood Pencil - D&AD Awards
2x Shortlists - D&AD Awards
2x Shortlists - The One Show Awards
Spikes, Grand Prix – Lost in Translation (radio)
Spikes, Gold – Lost in Translation (radio)
Spikes, Finalist – Lost in Translation (outdoor)
Best print (outdoor) of the week - Best Ads (bestadsontv.com)
1x Wood Pencil - D&AD Awards
2x Shortlists - D&AD Awards
2x Shortlists - The One Show Awards
Spikes, Grand Prix – Lost in Translation (radio)
Spikes, Gold – Lost in Translation (radio)
Spikes, Finalist – Lost in Translation (outdoor)
Best print (outdoor) of the week - Best Ads (bestadsontv.com)
Watch the case study reel below, will give you a great perspective of the campaign.
Below you can see the board that was create to the awards, explaining the idea, integrated campaign and results.
4 x Key Visuals were created to be the base to all integrated campaign such as: posters, radio ads, social videos, digital OOH, web banners and TV ads.
