Renew Adelaide Website
Client: Renew Adelaide
Job: As part of a complete rebrand, a new website was developed. The goal was repositioning Renew Adelaide as a brand and target a new audience.
UI/UX Designer: Fabio Lima
The Understand Phase answers the question, "What are the user needs, business need, and technology capacities?".
Through the UX Research process I could understand and define the problem, therefore I was able to explore the user journey and create an ideal Site Map aiming to improve the user experience.
The Diverge Phase answers the question, “How might we explore as many ideas as possible?”
In this phase, I contributed by sketching wireframes.
In this phase, I contributed by sketching wireframes.
Few examples below:
The Decide Phase is crucial to find the best ideas so far. In order to ensure that we were constantly on the same page, I have used Figma to create more detailed wireframes and validate my ideas.
The Prototype Phase is about creating an artefact that allows to test the ideas with users.
I've decided to create a high-fidelity prototype with Figma, at this stage I've designed a landing page for desktop and with a front-end programmer help was possible to get ready to Test Phase.
The Validate Phase is about testing the ideas with users, business stakeholders
and technical experts.
and technical experts.
See below the final UI Design for the landing page for desktop.
